Holland America Line is tapping the digital experience of Kacy Cole, naming her as the brand new vp of selling and e-commerce on the firm.

Cole involves the cruise trade with greater than 20 years of world expertise main advertising features, implementing digital transformation and integrating model and efficiency advertising collectively to ship development.

She will report back to Beth Bodensteiner, Holland America Line chief industrial officer.

As vp of selling and e-commerce, Cole will utilise her data of digital advertising to work intently with groups throughout all areas of the organisation to refine the main target and enrich the patron expertise.

She will create enhanced methods for every thing from full-funnel advertising in any respect phases of the reserving course of and branded content material to guest-service initiatives and improvements and integrations on company-owned channels.

“Kacy joins Holland America Line with an impressive reputation as an impactful marketing leader, and her expertise will help drive our brand to more clearly define our position as one of the world’s leading cruise lines,” mentioned Gus Antorcha, president of Holland America Line.

“We welcome Kacy to the Holland America Line team and look forward to working together to sharpen our marketing strategies.”

Prior to becoming a member of Holland America Line, Cole was senior vp of selling at digital platform LTK (previously Rewardstyle + Liketoknow.it) the place she was accountable for world advertising features.