Bahrain Tourism & Exhibitions Authority (BTEA) has launched a brand new five-year tourism technique in an try to develop its place as a regional tourism alternative.
It follows a comparable transfer from Qatar earlier this month, whereas Saudi Arabia is launched into an analogous course of by its Vision 2030 initiative.
All three plans come as states within the Middle East put together for a future with out income from pure sources.
Nasser Qaedi, BTEA chief govt, mentioned: “We are scaling up our engagement with the UK market to encourage extra travellers to re-discover a dynamic and thrilling Bahrain.
“Our new tourism strategy includes a wealth of developments designed to entice the business and leisure traveller ranging from waterfronts, sea leisure activities, sports, recreation and medical tourism to heritage, media, and MICE business travel.
“Using this multi-pillared approach, we are looking to highlight Bahrain on the global tourism map as a unique and innovative destination bringing together world class developments and experiences.”
Bahrain is making ready for the opening of two new five-star lodges – with Vida Beach Resort Marassi Al Bahrain set to open in quarter 4 this yr, and Address Marassi Al Bahrain to open early subsequent yr.
The resorts might be an integral half of a bigger improvement often called Marassi Al Bahrain improvement, a whole city and complicated actual property vacation spot situated in Marassi, remodeling the Bahraini shoreline.
Bahrain Bay Beach, Galali Beach & Waterfront and Al Ghous Waterfront are all set to comply with.
These developments will rework Bahrain’s shoreline right into a waterfront vacation spot and vacationer attraction.
Moreover, Bahrain’s new International Exhibition & Convention Centre is about to open within the second half of 2022, boasting the biggest venue of its form within the Middle East.
In partnership with Southall Travel, Expedia, Gulf Air and Opodo, BTEA may even launch a Discover the Treasures of Bahrain marketing campaign within the UK.
It will run till the top of the yr.
Designed to coach each the commerce and customers by social and digital exercise, it showcases the depth and breadth of experiences obtainable within the nation.
The marketing campaign contains bespoke content material and movies, with vacation packages obtainable on the marketing campaign microsite and lightbox to drive bookings, improve visitation and in the end elevate consciousness of Bahrain as a year-round leisure vacation spot.
The marketing campaign microsite additionally contains a tab for attending to Bahrain with Gulf Air, the flagship provider of Bahrain, highlighting the newest Covid-19 protocols, new routes and details about the Bahrain double-daily flight.
Finally, Bahrain will open the 2022 FIA Formula 1 World Championship on the BIC from March 18-20.
The Gulf Air Bahrain Grand Prix will kickstart the primary of 23 rounds within the new racing season.
The 2022 race would be the fourth time ever that the Formula 1 season will begin in Bahrain, and the ninth time it is going to be held at night time beneath state-of-the-art floodlights.