Breaking Travel News interview: Florian Sengstschmid, chief executive, Azerbaijan Tourism Board


Azerbaijan Tourism Board has been honoured with the title of Europe’s Leading Cultural Destination on the World Travel Awards.

Here Breaking Travel News speaks to Florian Sengstschmid, the chief government of Azerbaijan Tourism Board, to learn the way it feels to have been recognised by voters from across the globe.

Breaking Travel News: Having claimed a high title on the World Travel Awards, how does it really feel to have received?

Florian Sengstschmid: We are extraordinarily delighted to be voted because the winners of this prestigious award within the world journey and tourism trade.

This proves that we’re on the best path with our technique to spotlight the distinctive tangible and intangible property of the nation and develop distinctive journey experiences primarily based on these real options as an alternative of making one thing synthetic.

We look ahead to welcoming new and returning travellers to take one other have a look at this stunning nation.

BTN: How will the trophy aid you to advertise Azerbaijan as we transfer into 2022?

FS: Tourism was one of many industries hit hardest by the pandemic, however with the lively ongoing vaccination course of and built-in journey protocols carried out, we lastly see the sunshine on the finish of the tunnel.

Participation at varied worldwide commerce exhibits and exhibitions, quite a few advertising and marketing campaigns, media work with main publications and platforms worldwide, cooperation with distinguished journey platforms and companies, digital promotion – all these, topped with new thrilling tourism merchandise and experiences are solely part of what we now have ready for the approaching yr.

Certainly, the World Travel Awards trophy will contribute to reaching larger acknowledgement internationally and bolstering the picture of our vacation spot globally.

BTN: What is it that caught the attention of voters; what do you assume it’s that separates Azerbaijan from its rivals in Europe?

FS: Azerbaijan is an ideal vacation spot for many who want to discover the wealthy cultural providing and historic heritage – the nation is residence to a few masterpieces included within the UNESCO World Heritage Sites checklist, such because the magnificent Old City (Icherisheher) in Baku, the prehistoric petroglyphs of Gobustan and the astonishingly stunning Sheki Khans’ Palace with beautiful miniatures within the historic centre of Sheki.

Famous for its breath-taking views, Khinalig village has been included into the UNESCO Tentative List in 2020.

There are additionally many superb examples of the UNESCO Intangible Cultural Heritage within the nation, together with copper manufacturing within the village of Lahij, carpet weaving and the artwork of constructing girls’s silk scarf “kelaghayi”.

Being an necessary hub on historic Silk Road commerce route, Azerbaijan has lengthy been underneath affect of varied cultures and ethnicities, turning into a multicultural nation represented by many countries and cultures.

Today, we will see the traces of Caucasian Albania which consisted of greater than 26 nations throughout Azerbaijan, Jewish settlements in Baku, Guba and Oghuz, Polish heritage in Baku, German heritage within the western components of Azerbaijan – all represented by tangible and intangible cultural components.

Shusha, the cultural capital of Azerbaijan, and the Karabakh area usually, will certainly play a vital position within the growth of tourism within the area.

An distinctive mixture of an Eastern nation with a Western outlook the place antiquity merges with modernity, Azerbaijan is an enthralling combination of individuals, kinds, colors and traditions that by no means ceases to amaze, and we invite everybody to go to and uncover this stunning vacation spot.

More Information

Find out extra about Azerbaijan Tourism Board on the official website.



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