The Bahamas takes on new UK trade representation

Finn Partners has been appointed by the Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) to supply public relations companies for the islands within the United Kingdom.

The UK workplace can even act because the hub company, managing different European markets together with Italy.

The contract contains artistic marketing campaign ideation; shopper and commerce media relations and activations; coordinating broadcast visits; occasions; influencer help and disaster communications.

Central to the work for the BMOTIA can be to activate a complete communications technique and PR programme to extend model Bahamas’ visibility within the UK market.

Finn Partners will promote the normal tradition, historical past, leisure actions, nature and delicacies of the islands of the Bahamas, to assist generate general development of customer arrivals to the vacation spot, significantly consistent with new UK flight routes.

Chester Cooper, the Bahamas minister of tourism, commented: “Our imaginative and prescient is to be a world trade chief in vacation spot advertising and administration, contributing sustainably to a thriving nationwide financial system.

“Finn Partners offered us with a holistic and artistic method to help our technique and assist us obtain our enterprise objectives to extend tourism from the UK.

“We are confident that we have chosen the right PR partner to promote our wonderful destination and look forward to a successful collaboration.”

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