Exhibitors at World Travel Market London and its co-located technology-focused present, Travel Forward, will probably be granted free entry to a proprietary app that helps them to collect and convert new leads whereas staying consistent with present well being and security tips.
The app, Emperia, has been developed in-house by dad or mum firm Reed Exhibitions (RX) since 2019.
It has been upgraded over the previous eighteen months and is being relaunched throughout a portfolio of face-to-face trade occasions.
The app is out there freed from cost for registered exhibitors and will be accessed by way of the Google Play retailer for Android units and AppStore for iPhone customers.
The exhibitor’s designated admin particular person will obtain the main points to arrange their firm’s Emperia web page throughout the app.
The admin can move the corporate entry code to any attending govt, who can then obtain the app, log in, and begin accumulating leads.
All leads are fed again to the admin who holds the grasp doc the place all collected data is saved.
At the present, exhibitors can scan the devoted QR code on guests’ badges which captures the data the customer supplied when registering to attend.
Emperia additionally permits exhibitors to annotate every lead’s entry and to set customized questions to assist qualify leads additional.
The app wants an web connection to log in, however scanning and enhancing will be carried out offline, with all shared features robotically synchronised if the sign drops out.
Simon Press, exhibition director, WTM London and Travel Forward, mentioned: “We’re all excited concerning the return of trade occasions and catching up with colleagues and contacts, however we haven’t overpassed the truth that the wheels of enterprise want to start out turning once more.
“Emperia has been developed specifically to help exhibitors capture contact details on-site using cutting edge technology which streamlines the process of gauging the potential value and following up the leads.”