The Polish National Tourist Office (PNTO) has appointed a brand new UK & Ireland director forward of a busy 12 months welcoming again travellers to the nation after the pandemic.

Dorota Wojciechowska, a former head of selling of the PNTO, will step into the London function.

The new appointment comes at an thrilling time for Poland with new tactical advertising and marketing campaigns persevering with to construct up a picture of a vacation spot for numerous metropolis breaks, unforgettable nature escapes and out of doors journey.

By working tailor-made on-line campaigns and inserting key vacationer sights in TV exhibits with massive audiences, Wojciechowska plans to enhance Poland’s picture among the many British travellers who’ve by no means been to Poland earlier than.

As world journey continues to return to pre-pandemic ranges, Wojciechowska will utilise her huge expertise to assist place Poland as a pacesetter in Europe’s tourism market.

The PNTO plans to work intently with excessive profile influencers, opinion leaders and media to create focused and extremely efficient on-line campaigns.