Facebook Inc is growing a machine studying chip to deal with duties resembling content material advice to customers, The Information reported on Thursday, citing two folks conversant in the undertaking.

The firm has developed one other chip for video transcoding to enhance the expertise of watching recorded and live-streamed movies on its apps, in line with the report.

Facebook’s transfer comes as main know-how companies, together with Apple Inc, Amazon.com Inc and Alphabet Inc’s Google, are more and more ditching conventional silicon suppliers to design their very own chips to avoid wasting up on prices and increase efficiency.

In a 2019 weblog, Facebook stated it was constructing customized chip designs specifically meant to deal with AI inference and video transcoding to enhance efficiency, energy and effectivity of its infrastructure, which at the moment served 2.7 billion folks throughout all its platforms.

The firm had additionally stated it could work with semiconductor gamers resembling Qualcomm Inc, Intel Corp and Marvell Technology to construct these customized chips as general-purpose processors alone wouldn’t be sufficient to handle the quantity of workload Facebook’s methods dealt with.

However, The Information’s report means that Facebook is designing these chips fully in-house and with out the assistance of those companies.

“Facebook is always exploring ways to drive greater levels of compute performance and power efficiency with our silicon partners and through our own internal efforts,” an organization spokesperson stated.

(Reuters)