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China’s authorities banned effeminate males on TV and instructed broadcasters Thursday to advertise revolutionary tradition, broadening a marketing campaign to tighten management over enterprise and society and implement official morality. President Xi Jinping has referred to as for a nationwide rejuvenation, with tighter Communist Party management of enterprise, training, tradition and faith. Companies and the general public are underneath growing strain to align with its imaginative and prescient for a extra highly effective China and more healthy society.

The get together has diminished youngsters’s entry to on-line video games and is making an attempt to discourage what it sees as unhealthy consideration to celebrities. Broadcasters should resolutely put an finish to sissy males and different irregular esthetics, the TV regulator stated, utilizing an insulting slang time period for effeminate males niang pao, or actually, girlie weapons.

That displays official concern that Chinese pop stars, influenced by the smooth, girlish look of some South Korean and Japanese singers and actors, are failing to encourage China’s younger males to be masculine sufficient. Broadcasters ought to keep away from selling vulgar web celebrities and admiration of wealth and superstar, the regulator stated. Instead, packages ought to vigorously promote wonderful Chinese conventional tradition, revolutionary tradition and superior socialist tradition.” Xi’s government also is tightening control over Chinese internet industries.

It has launched anti-monopoly, data security and other enforcement actions at companies including games and social media provider Tencent Holding and e-commerce giant Alibaba Group that the ruling party worries are too big and independent. Rules that took effect Wednesday limit anyone under 18 to three hours per week of online games and prohibit play on school days.

Game developers already were required to submit new titles for government approval before they could be released. Officials have called on them to add nationalistic themes. The party also is tightening control over celebrities.

Broadcasters should avoid performers who violate public order or have lost morality, the regulator said. Programs about the children of celebrities also are banned. On Saturday, microblog platform Weibo Corp. suspended thousands of accounts for fan clubs and entertainment news.

A popular actress, Zhao Wei, has disappeared from streaming platforms without explanation. Her name has been removed from credits of movies and TV programs. Thursday’s order told broadcasters to limit pay for performers and to avoid contract terms that might help them evade taxes.

Another actress, Zheng Shuang, was fined 299 million yuan (USD 46 million) last week on tax evasion charges in a warning to celebrities to be positive role models.

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