Instead of the fruit drink, the waiter presents a Snickers ice-cream bar and, after a chunk, Gibaja is reworked right into a bearded man with a deep voice.
Asked by the buddy whether or not he feels higher, the person replies: “Better,” earlier than the Snickers slogan “you’re not you when you’re hungry” flashes on the display screen.
“Our society is various and tolerant. Hopefully those that have the ability to make selections about what we see and listen to in commercials and TV reveals will study to be too,” she added.
The State Federation of Lesbians, Gays and Bisexuals tweeted Thursday that it is “shameful and regrettable” that companies continue to perpetuate stereotypes and homophobia. “If you want some coaching subsequent time, we’re right here, #Snickers,” it added.
“At no time has it been our intention to stigmatize or offend any individual or group. In this particular marketing campaign, the intention was to convey in a pleasant and informal method that starvation can change your temper,” the company said.
“Again, we remorse any misunderstandings and, with a purpose to keep away from spreading a message that might be misinterpreted, we are going to instantly proceed to take away the marketing campaign,” it added.
Influencer Aless Gibaja responded to the controversy in an Instagram story, apologizing “one million occasions over if somebody was offended.”
“Babes, I’m in shock with every part that’s occurring … I’ve not spoken but as a result of I didn’t have the power to take action after seeing so many messages in opposition to me,” Gibaja said. “I wish to make it clear that I might by no means ever hurt anybody. My flag has at all times been, is and will probably be respect, equality and tolerance.”
The advert comes just weeks after the suspected homophobic killing of a 24-year-old man prompted protests across the country.
A witness identified by her first name Lina — who claimed to be a friend of Luiz — told Spanish media that a homophobic slur was used at the outset of the attack.