Snickers pulls Spanish advert after homophobia accusations


The video reveals Spanish influencer Aless Gibaja ordering “a sexy orange juice with vitamins A, B and C: hugs, kisses and caresses” at a seashore bar, whereas a buddy exchanges bewildered appears to be like with their waiter.

Instead of the fruit drink, the waiter presents a Snickers ice-cream bar and, after a chunk, Gibaja is reworked right into a bearded man with a deep voice.

Asked by the buddy whether or not he feels higher, the person replies: “Better,” earlier than the Snickers slogan “you’re not you when you’re hungry” flashes on the display screen.

The advert was extensively criticized as homophobic and slammed on social media, with Spain’s minister for equality Irene Montero tweeting: “I ask myself to whom it might have seemed like a good idea to use homophobia as a business strategy.

“Our society is various and tolerant. Hopefully those that have the ability to make selections about what we see and listen to in commercials and TV reveals will study to be too,” she added.

The State Federation of Lesbians, Gays and Bisexuals tweeted Thursday that it is “shameful and regrettable” that companies continue to perpetuate stereotypes and homophobia. “If you want some coaching subsequent time, we’re right here, #Snickers,” it added.

Snickers Spain apologized for “the misunderstanding that our new promoting marketing campaign could have brought about” in a statement posted on-line.

“At no time has it been our intention to stigmatize or offend any individual or group. In this particular marketing campaign, the intention was to convey in a pleasant and informal method that starvation can change your temper,” the company said.

“Again, we remorse any misunderstandings and, with a purpose to keep away from spreading a message that might be misinterpreted, we are going to instantly proceed to take away the marketing campaign,” it added.

This is the fight Europe has needed for years

Influencer Aless Gibaja responded to the controversy in an Instagram story, apologizing “one million occasions over if somebody was offended.”

“Babes, I’m in shock with every part that’s occurring … I’ve not spoken but as a result of I didn’t have the power to take action after seeing so many messages in opposition to me,” Gibaja said. “I wish to make it clear that I might by no means ever hurt anybody. My flag has at all times been, is and will probably be respect, equality and tolerance.”

The advert comes just weeks after the suspected homophobic killing of a 24-year-old man prompted protests across the country.

The killing of Samuel Luiz — who was beaten to death outside a nightclub in the northwestern city of A Coruna — prompted protests in Madrid, Barcelona and numerous other Spanish cities this week, drawing thousands who denounced attacks on the LGBTQ community.

A witness identified by her first name Lina — who claimed to be a friend of Luiz — told Spanish media that a homophobic slur was used at the outset of the attack.



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