The firm added in a press release Monday that it “can see a world without cigarettes.”
“The sooner it happens, the better it is for everyone,” mentioned vp of strategic and scientific communications Moira Gilchrist. “With the right measures in place, [Philip Morris] can stop selling cigarettes in the UK in 10 years’ time,” she added.
According to the World Health Organization, smoking — together with inhaling smoke second-hand — kills greater than 8 million individuals annually. That compares with about 4.1 million recorded Covid-19 deaths up to now.
“Quitting is the best option, but for those who don’t, science and technology has allowed companies like ours to create better alternatives to continued smoking,” Gilchrist mentioned. The firm needs to generate greater than 50% of web income from smoke-free merchandise inside 4 years, up from a couple of quarter at the moment.
“Philip Morris has claimed that it wants to see the end of smoking for years now, but how can such claims be taken seriously from a company which sells more than one in ten cigarettes smoked worldwide?,” Deborah Arnott, the CEO of UK public well being charity Action on Smoking and Health mentioned in a press release Monday.
She added that “fine words” aren’t the answer and that corporations reminiscent of Philip Morris ought to fund government-backed campaigns to discourage smoking and assist people who smoke give up.
— Lauren Gunn contributed reporting.