Air Transat has promoted UK & Ireland business director, Adrian Keating, to guide a wider vary of markets throughout Europe and likewise within the Americas.
In Europe, these markets are Croatia, Greece, Italy, Portugal and Spain, and within the Americas, the Dominican Republic, Haiti and Mexico.
In every of the ten markets for which he now has accountability, his function can be to plan its business technique, together with all gross sales and advertising and marketing exercise throughout each distribution channel.
Joseph Adamo, chief gross sales and advertising and marketing officer at Air Transat, mentioned: “Adrian has led our UK and Ireland operation with nice talent, constructing model consciousness and gross sales previous to the pandemic, and successfully managing the numerous challenges which have adopted.
“I know he will bring this expertise and commercial acumen to the new markets for which he now has responsibility.”
Air Transat plans to start the gradual resumption of flight operations on July thirtieth.
Its winter 2021-22 flight programme is ready to supply flights to almost 50 locations all through the Caribbean, Mexico, Central and South America, the United States and Europe.
Keating added: “I am delighted to be taking this wider responsibility across Air Transat’s marketplace, and look forward to building commercial strategies that will capitalise on our proven appeal as a leisure carrier and consumer demand to return to travelling as soon as circumstances permit.”