“It will significantly contribute to enhancing the appeal of the Volkswagen brand, reloading it with emotions and love, particularly in the US,” VW chairman Herbert Diess stated in a presentation.
The VW ID Buzz was designed with US shoppers in thoughts due to the fond reminiscences Americans have of the unique VW Type 2, higher referred to as the Microbus, Diess stated. That flat-fronted bus with a 4 cylinder air-cooled engine within the again was a favourite amongst campers, massive households and, famously, counterculture road-trippers.
VW Group is shifting towards electrical autos, which the corporate expects to make up half its gross sales globally by 2030. The firm sees this as a possibility to achieve additional footing in locations just like the US, the place some rivals aren’t shifting to electrical autos as quick, Diess stated.
Besides being all-electric, VW additionally expects the ID Buzz to be on the forefront of the corporate’s autonomous driving plans. The ID Buzz can be utilized in a self-driving taxi service that VW plans to start testing in Hamburg, Germany, in 2026. The bus can even be obtainable in cargo-carrying variations.