Madeira launches new tourism campaign in London


Madeira Promotion Bureau has launched an eight-week London taxi marketing campaign as tourism to the islands reopens.

The work comes alongside companions Ubiqtaxis and British Airways.

This London marketing campaign, with promoting on 100 taxis across the capital, comes additional to the launch  of the brand new model identification for the vacation spot in April.

The marketing campaign reinforces the sensation of belonging and exhibits the variety that exists on this area, which provides experiences, landscapes, tradition, gastronomy and recollections for an unparalleled journey.

Nuno Vale, director of Madeira Promotion Bureau, mentioned: “In a 12 months of nice challenges for the tourism sector, and particularly after being added to the inexperienced record within the UK lately, we felt that London taxis have been the proper alternative to extend vacation spot consciousness and thus an incredible match to the co-branding campaigns already in place with our primary companions and stakeholders within the UK. 

“Most of our business-to-business and business-to-consumer communication is digital in the meanwhile, so this was the proper timing to launch an out of house marketing campaign, which we haven’t accomplished shortly with the London taxis.

“It was essential that we included a extra name to motion strategy, so we teamed up with British Airways to incorporate a QR on the general creatives, exterior, tip seats and receipts.

“This will allow us to measure the impact of the campaign and hopefully generate short term bookings.”

More Information

Madeira is taken into account the World’s Leading Island Destination by voters on the World Travel Awards.



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